PlusLife Health began in the thick of the lockdowns—when gyms were shut, routines were upended, and finding ways to stay mentally and physically strong became more important than ever.
For us, James and Catarina, ice baths became a daily ritual. They helped us reset, stay resilient, and keep our energy high even when everything else slowed down.
But there was one major problem: buying bags of ice every day was frustrating, expensive, and completely unsustainable. We thought—there had to be a better way.
We started looking for options that made it easier to use ice baths at home, every day. But what we found didn’t quite fit: the units were either bulky, unaffordable, or looked like they belonged in a lab—not a home.
So, we decided to build our own. What started as a DIY project quickly turned into something much bigger. We spent months refining our first prototype—making it more beautiful, more efficient, and more practical.
From there, PlusLife Health was born.
As a husband-and-wife team, recovery is more than just a routine—it’s quality time. Our sauna sessions are where we slow down and talk about everything from business to life. Our ice baths are where we challenge each other, reset, and grow stronger—together.
Today, we’re proud to offer a growing range of wellness tools that help Australians take charge of their health at home. Every product is thoughtfully designed and tested by us, and supported by our small but passionate team.
We're still a family-run business, still using our own products every day, and still driven by the same mission: to make high-quality recovery and wellness accessible, simple, and beautiful.
— James & Catarina
Founders, PlusLife Health
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